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<br><span class="title-line">Top 5 Common Errors of Business Websites</span>
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<P><span class="body-title">1. Not Knowing Why</span>
<ul><li>Too many websites are built simply because an the company or business felt they needed one to be considered credible, without ever actually considering what they want to achieve or what thier customers would consider to be valuable.
<li>All internet sites need a purpose, Waldron Internet Management Services will find ways in which your company can provide true customer value on your site. We focus on giving users benefits from spending time on your site, allowing them to do business with you.
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<span class="body-title">2. Letting the Site Structure Mirror the Orgchart</span><ul>
<li>Users should not have to care how your company is organized, so they should not be able to deduce your organizational structure from the structure of your website; doing so results in an internally-centered site rather than a customer-focused site. 
<li>The site structure should be determined by the tasks users want to perform on your site, Waldron Internet Management Services focuses on the goals of your customers and turns them into simple web solutions.
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<P><span class="body-title">3. Hiring an In-and-Out Web Designer</span><ul>
<li>Often times a company will hire a web designer who creates a site and leaves shortly thereafter.  Now the company that didn't have the time to create a website, doesn't have the time to maintain it.  Then the website becomes outdated very quickly and eventually the site falls apart while customers lose interest.
<li>The best way to ensure consistency is to have a single person or agency that is responsible for design and maintenence for the life of the site.  This ensures the consistency and integrity that your customers will come to expect.
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<P><span class="body-title">4. Forgetting to Budget for Maintenance</span><ul>
<li>If a business simply spends the money to build a glamorous site but does not keep it up to date, thier investment will very rapidly turn out to be wasted. Frequent maintenance is needed throughout the year to bring fresh content online, reorganize and revise old pages, and avoid linkrot.
<li>Waldron Internet Management Services provides as many site updates you need at a rate that fits into any budget.  
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<P><span class="body-title">5. Underestimating the Strategic Impact of the Web</span><ul>
<li>Every company has very different needs, as does every customer.  Waldron Internet Management Services will analyze both ends of the business/customer relationship and determine how to bridge the gap of communications between them to effectively increase incoming revenues and customer satisfaction, and do it at an affordable rate.  
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